5 Important Factors to Consider before Selecting Local Directory Service

Even though people use Google for most online searches, it is not the only source of business information. Several people prefer business listings on specific online and offline local yellow pages to find out the details about appropriate localized business services. Due to the high popularity of modern online marketing and advertizing techniques and strategies, many local business enterprises invariably ignore trusted traditional methods of marketing their businesses successfully on a local basis. It has been established beyond doubt that online and offline local directory service has been highly effective in local marketing and advertising strategies. The following factors are important to promote a local business and establish a strong brand name.

1. List Your Business Online

Recent studies by Local Search Association have revealed that eight out of ten persons use local directory service to look up a local product or a local company. It is a proven fact that local business ventures listed on local online directories or printed directories achieve a distinct boost to their sales. Hence, it is obvious that you should have your business listed in local online and printed directories and use them as powerful business promotion tools. At the same time, it is important to select the right type of local directory submission service that is focused, reliable and affordable. If you are doing business in Canada, there is no point in getting yourself listed in Australian business directories.

2. Error Free Listing

It is crucial to select a local directory service or a business listing service provider who is able to offer you an error free listing in the local directories, both online and offline. If there are any mistakes or errors in your name, address and telephone number/s as well as the description of your business in clear terms, it automatically leads to definite business disaster. If you conduct periodic consistency checkups on the above items, your business directory listing will be reliable.

3. Ensure Timely Updates

It is quite possible that you change your local business address, telephone numbers, etc. over a period of time. You are also likely to add or remove a few products or services and telephone numbers in your business from time to time. The local directory service provider should ensure that such changes are updated immediately when you intimate them about such changes.

4. High Levels of Traffic Volume

Before you proceed with your business listings through local directory service, you should find out whether the local business directories in which you get listed enjoy high traffic volume as well as high page rank in Google and other search engines. When you utilize such local online directories, you also have greater chances of achieving higher ranks in search engine result pages (SERPs) of Google. This is a huge benefit to your business and easily drives up your sales. 

5. Local Citation Building

You should also ensure that the local directory service creates appropriate citations in the process of submitting local business directories. This proves highly beneficial for your local business when potential customers run local online searches for services similar to the one that you offer.

Local Business Promoters

14055 John Clark Rd.

#12 A

Gulfport, MS 39503

Ph: 228-424-8397